Инновационный маркетинг в вузе: корпоративные информационные системы

Abstract

We have presented a brief report on the study the role of information in the system of marketing. Established that the principal uses of information in marketing are online marketing and marketing software products. The role of information in the marketing system of modern enterprise lies in the fact that the core functions of marketing in business today can not do without the use of information technologies, including Internet and software products