Композиты в сфере торговых знаков: наблюдения над активными тенденциями в номинации

Abstract

Revival of small and medium-sized enterprises under the conditions of anti-Russian sanctions facilitates a surge of new names for this kind of economic activity and its products. This fact substantiates the urgency of the given study. The object under investigation includes composite trademarks, i.e. proper names used by various companies to nominate their products and services. Logos or brands also belong here. While creating a new trademark, modern companies orient towards its presentation in mass media, and specifically towards their production advertisement through Internet on the pages of social networking sites, via hashtags and mobile applications/

В статье рассматриваются имена собственные, которые используют различные компаниями для наименования своей продукции.