Semantic Peculiarity of Word Moda [moda] 'fashion, custom, vogue' in Russian dialects

Abstract

The article presents results of studying semantics of the wordmoda [moda] 'fashion, custom, vogue' in Russian dialects. It is shown that in Russian folk dialects this word has received semantic elaboration, different from the system of its meanings in the literary language. It is written by collectors of Russian vocabulary in such meanings as custom/ habit, model / sample, costume / apparel, respect, law, appropriateness, measure and others. Some of these meanings do not exist in the Russian literary language. Semantic components of the wordmoda are analyzed. It is proved that they are different in the literary word and its dialectic analogues. Those studying the fashion phenomenon and lexical representatives specify the following constituent signs: the social aspect, collective and mass character, model character, the social and regulative function. Those studying the fashion phenomenon in its various manifestations and lexical representatives specify the following constituent signs. During three ages of functioning in the Russian language, the wordmoda [moda] steadily fitted to the word system of the Russian language. Moreover, a word, borrowed from the foreign language, was adopted by Russian folk dialects, where it received semantic development different from the system of meanings of the literary language. Then sems 'new', 'temporary, transient', 'alien' got leveled in the wordmoda. In a folk culture, moda is presented as a custom, a fact of daily reality, customary due to a long time of existence and reiteration.