Дискуссионно-жанровый подход в коммуникативном образовании

Abstract

The main objective of communication education is the formation of the communicative culture of a person. In this context the genre approach is particular relevant for training of vocational communicative skills because such approach demonstrates the particularities of genres functioning in various professional fields. The author markes communicative barriers and communicative failures, which are connected with insufficient knowledge of the communicative competency. The discourse of personality is analyzed in relation to the social role and status of a person.