Political metaphorology at the present stage of development (2010-2019)

Abstract

The article deals with the major trends of modern political metaphorology (2010-2019): Cogni-tive (considering a political metaphor as a mental phenomenon); rhetorical (focused on the analysis of political metaphor as a pragmatic mechanism of influence on the addressee); discursive (exploring a metaphor in a broad extralinguistic context in different types of political discourse); semiotic (studying metaphor and especially non-verbal representations of metaphor as a special sign system reflecting the political life of society). The leading trends in the development of modern political metaphorology reflect general trends characteristic of non-classical science (the growth of interdisciplinarity, methodological pluralism, criti-cism of universalism and increased attention to the national-cultural specifics of communication). Russian and foreign linguistics are characterized by growing tendency of combining both discur-sive and cognitive characteristics of political communication, which leads to overcoming the traditional contrast between cognitive and discursive directions for political linguistics, as well as to the conver-gence of rhetorical (stylistic) and cognitive approaches. © 2020 Tambov State University. All rights reserved.